I’m Ashly Kray (Oehrl), a creative new mom who loves a blank page and an afternoon in the kitchen.

With a decade+ of experience across Human Resources and Marketing, I’ve led people strategy, ops, and exec advisory at global, fast-paced, mission-driven tech brands like Twitter and Bumble.

Real talk: I make things happen for leadership teams across their organization. I operate in the clouds and the weeds, balancing the 10,000-ft view with the hands-on execution required to make ideas real outcomes. I keep a close pulse on people and culture, anticipating shifts, surfacing friction, and helping teams pivot and realign before they lose momentum.

I partner closely with Chief People Officers to design team rhythms, steward strategic programs, and elevate employee experience by driving cross-functional alignment and organizational effectiveness. I specialize in bridging strategy with narrative, translating data and culture into compelling stories that help leaders communicate their vision to boards + teams, and articulating the action required to execute.

My work blends executive-level support, strategic insights, storytelling, and program management to help organizations operate with clarity, conviction, and compassion.